"Beyond Brick and Mortar. The Real Value of your Business"


Do you know what your company owns? Protecting Your Company's Intellectual Property.

As a business owner, you know all of the assets that your business owns and you have a general idea of the value of those assets. Or do you? The value of a successful company with a proven track record far exceeds the value of its tangible assets. Knowing the value of your tangible assets is important, but it is every bit as important for you to identify, understand and protect your intangible assets. It is estimated that 80 percent of the value of the companies listed on the S & P Fortune 500 is intellectual capital. The value of your intellectual property will vary depending on many factors, including what steps you have taken to protect that intellectual property. This informative session will teach you how to best protect your brand name, your content and your inventions.


In this presentation, attendees will learn that

With a few basic steps, they can greatly increase the value of their business.

If they pay someone to create content for them, they don't own it unless there is a written document saying they own it.

If they don't register their brand name as a federal trademark, they risk losing it.

The difference between a trademark and a trade name.

Keeping a trade secret costs nothing and creates value for the company.

About The Speaker
Maria Cami is a shareholder in the law firm of Jaburg & Wilk, P.C. practicing in the areas of intellectual property, internet law, and commercial litigation. She focuses her practice on assisting businesses in protecting their trademarks, copyrights, trade secrets, information technology, and other intellectual property. The author of Protect Your Writings: A Legal Guide for Authors, she has also authored articles on the topics of litigation and intellectual property, published in The Business Journal, the Arizona Journal of Real Estate & Business, and the Arizona Attorney.

In October of 2000, the readers of Arizona Women's News voted me best business attorney in Arizona. In April of 2008 she was listed in the Top Lawyers list published by Arizona Business Magazine. Maria is a certified member of The Million Dollar Advocates Forum, a member of The American Trial Lawyer's Association Top 100 Trial Lawyers in Arizona, and has been named on the Southwest Super Lawyers list. In 2011, the readers of Arizona Foothills Magazine named Jaburg & Wilk best intellectual property law firm.



Please Note: guests may only attend 2 NAWBO Luncheons each calendar year before joining NAWBO. For more information about how to join NAWBO, please email us at Info@NAWBOPHX.org. or click here.

Registration Fees
$38 Member
$48 Non Member
$15 Late Fee for Members and Non-Members registering after the Friday prior to the event.
$25 On Site registration fee for anyone registering the day of the event.

Cancellation Policy: In order to receive a full refund, written notice must be made to Info@NAWBOPHX.org 48 hours in advance of any NAWBO event.